Corporate Identity and Branding
Each institution, private or public, has its own identity that differentiates it from its competitors or other institutions, and allows all stakeholders to recognise, understand and clearly describe the institution.
A brand is the perceived emotional corporate image as a whole. It is the idea or image of a specific product or service that consumers connect with, by identifying the name, logo, slogan, or design of the company who owns the idea or image. Branding is when that idea or image is marketed so that it is recognisable by more and more people, and identified with a certain service or product when there are many other companies offering the same service or product. Branding can build an expectation about the company’s services or products, and can encourage the company to maintain or exceed that expectation, bringing better products and services to the market place.
Xpos’s corporate identity and branding services usually combine a range of services to enable comprehensive brand management that integrates all marketing media around a unified image. This ensures that your logo, business cards, letterhead, website and other promotional items follow the same colour scheme, layout and design patterns.